Abu Garcia Fishing Tackle

In 1921, by a river in Sweden, Carl August Borgström founded AB Urfabriken, coloquially known as ABU. Borgström was a brilliant craftsman with a talent for light precision engineering. It wasnt until after World War II that ABU redirected its manufacturing focus toward the development of precision fishing reels, especially their overhead reels and baitcaster reels.

Abu Garcia's reputation among sportfishing enthusiasts is unmatched and the company remains firmly committed to maintaining its industry leadership position by providing anglers everywhere with the highest quality, most innovative products.